Minneapolis-based Vertical Works designed a proprietary lift that lowers food from the second-story kitchen, located above the drive-thru line, down to your car. The restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open its doors by summer 2022. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. From curbside pick-ups from restaurants and stores to a sharp uptick of online shopping and food deliveries, consumers increasingly do not want to leave their car or even their house. A glimpse into restaurants of the future. There are four drive-thru lanes, three of which are dedicated to mobile or delivery orders. The chain first revealed plans for the massive restaurant in 2021. "Taco Bell Defy is an incredible innovation for our brand, and one that's meeting our consumer in a really unique way. The location is expected to debut in Brooklyn. The new Taco Bell Defy restaurant in Brooklyn Park features four drive-thru lanes and no dining room. Taco Bell is set to break ground on "Taco Bell Defy" in Brooklyn Park, Minnesota by the end of this month and they expect to open in the Summer of 2022. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed, said Aaron Engler, president of Border Foods, in a statement. Taco Bell is celebrating the opening of its latest concept - Taco Bell Defy - a two-story restaurant with four drive-thru lanes in Brooklyn Park, Missouri. It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. For more information about Taco Bell, visitwww.TacoBell.com/news orwww.TacoBell.com/popular-links. The restaurant at Zane Avenue and Highway 610 opened for a media preview Monday before opening to the public Tuesday. "We know today's consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both. Vertical Works is powered by concept builders WORKSHOP, PD Instore, and Engelsma Construction. Drive-thru concept explained. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. Workshop/Taco Bell. The tiny elevators, created by a . Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. 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The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical liftto transport iconic craveable Taco Bell menu items straight from the kitchen to fans. Can't stand waiting in long drive-thru lines to grab a quick bite? As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. It will be the operators 230th restaurant and 82nd new build. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 Today, Taco Bell opened the doors to its new digital-driven, two-story restaurant concept, Taco Bell Defy, in Brooklyn Park, Minnesota. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it . A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. All Rights Reserved. In the meantime, and in partnership with long-time franchiseeBorder Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defy's neighboring restaurants. The store features four drive-thru lanes and a check-in screen for QR codes. At participating U.S. Taco Bell locations. During the ordering process, two-way audio and video technology enables customers to interact with employees located on the second story. Taco Bell has unveiled the newest innovation in drive-thrus with the "Taco Bell Defy." The new concept has a four-lane drive-thru, and the first one is in in Brooklyn Park, Minnesota. | Published on: February 6, 2023, Innovation About Vertical Works Inc.For more information about Vertical Works Inc., visit the website at www.VerticalWorks.co. Stream it NOW onSCIGoandDiscovery GO. A first-of-its-kind remake of fast-food restaurants opens in Brooklyn Park on Tuesday. The new Taco Bell Defy location is scheduled to open in summer 2022 in Brooklyn Park, Minnesota. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. It will be the franchisee's 230 th Taco Bell. Customers visiting the Brooklyn Park, Minnesota . This futuristic. Though the Defy design will be among the smallest in terms of footprint, the restaurant is expected to serve more customers, reimagining a frictionless drive-thru experience, the company said. The model was created in partnership with Taco Bell franchisee Border Foods and Minneapolis-based design firm Vertical Works. In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.. Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet. Vertical Works is powered by WORKSHOP and PD Instore. Vertical Works merges design, manufacturing, and construction to concept and build industry-leading solutions for quick-serve restaurants, retail, healthcare, and beyond.For more information on its entities, please visit www.WORKSHOP.com and www.PDInstore.com. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. Vertical Works Inc. brought the drive-thru experience into the future, merging design, technology, and innovation to create Defy. 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UPDATE: Aug. 12, 2021: Taco Bell is set to break ground this month on a new store model, called Taco Bell Defy, in Brooklyn Park, Minnesota, according to a press release emailed to Restaurant Dive.The unit is expected to be open by the summer of 2022. Be smart: Ordering ahead with the Taco Bell app and with other chains can mean free food, deals and saving time. . Most of all, the design of the new restaurant is meant to be more mobile order and third-party delivery friendly. In August 2021, Taco Bell released more information about Taco Bell Defy. All Rights Reserved. Taco Bell Defy Concept Opens June 7 One of the Most Innovative Drive-Thru Experiences Yet, Email me when I have offers, items, and deals in my account, Text me when I have news, offers, discounts, account and order updates, Do Not Sell or Share My Personal Information. We know a daymaker when we see one. THE FUTURE of Taco Bell drive-thrus has arrived. Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru. Minneapolis-basedVertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. From digital check-in screens for mobile order customers' unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. "We're thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.". Example video title will go here for this video. In 2020, we introduced the Go Mobile concept much earlier than anticipated with the help of quick collaboration with franchisees just like Border Foods, said Mike Grams, Taco Bells president and global chief operating officer, in a statement. Border Foods, the Minnesota-based company and one of the largest Taco Bell franchises in the country, is behind the new gravity-defying concept. Aaron Engler, president of Border Foods, added in a statement that the new design will improve a major aspect of using the drive-thru: speed. A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. With four drive-thru lanes, this new prototype promises to solve the bottleneck problem, 2023 Informa USA, Inc., All rights reserved, Chicken wing costs are officially on a downward trend, new Toast data says, Denny's raises over $1.2 million to fight childhood hunger in 12th annual No Kid Hungry fundraiser, Bojangles names Tom Boland as new chief marketing officer, Baskin-Robbins rolls out chicken-and-waffle flavored ice cream, Nations Restaurant News launches new CREATE Roadshow event series, San Diegos Trust Restaurant Group drives retention, innovation with culture of yes, Tech Tracker: Restaurant QR codes are evolving and so should yours, long been diversifying its flexible formats, Allowed HTML tags: . June 8, 2022. Taco Bell Defy is currently scheduled to break ground in August 2021. Called "Taco Bell Defy," the restaurant will be the first-of-its-kind, with a two-story, 3,000 square-foot location that offers four lanes for drive-thru service, according to a news release. Constructed with the digital consumer in mind, the building features four drive-thru lanes, including one traditional lane and three others specifically for mobile or delivery order pickups. So we clearly believe that behaviors have changed," he told MPR News. Taco Bell unveiled renderings of its latest drive-thru concept which features an elevated kitchen and "gravity-defying" food delivery system. Construction begins this month on what's being dubbed the Taco Bell "Defy" concept, which will feature a four-lane drive-thru setup with three lanes devoted to mobile and delivery pickups and. Drinks exclude Freezes. But there's a twist a drive-thru attendant isn't handing you your food through a window. MMXXIII The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. Details: The "Taco Bell Defy" restaurant will open in the summer of 2022. The location uses technology to speed up service, with a bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, according to Taco Bell President Mike Grams. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. To be more mobile order and third-party delivery friendly on the second story consumer in a really way... Latest industry news and additions to this website first-of-its-kind remake of fast-food restaurants in. 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